Viktor Nagornyy joins us to discuss his favorite inbound marketing tools, why you should avoid random acts of marketing, and how you can turn your website into a marketing automation machine.
Our guest, Viktor Nagornyy, is an inbound marketer specializing in strategy development, marketing automation, and WordPress. He's also a Business Guardian at ProjectArmy, where he helps small service businesses create sustainable, profitable growth.
For full show notes, visit http://earnworthy.com/018
On this episode, we’re chatting with BuzzSumo's Business Development Manager, Susan Moeller. BuzzSumo is a marketing tool that allows you to analyze what content performs best for any topic or competitor and find the key influencers to promote your content.
As the Business Development Manager at BuzzSumo, Susan's primary tasks are to get to know new BuzzSumo users and subscribers, helping them learn how to apply data-driven insights to their content marketing. In this interview, we dive into the major features and benefits of platform and also discuss the other tools the BuzzSumo marketing team uses.
For full show notes, visit earnworthy.com/017
On this episode, we’re joined by well-known blogger and podcaster Ilene Smith to discuss her favorite blogging tools and tactics.
Today’s guest is Ilene Smith. Ileane started blogging in 2009 using sites like Blogger and WordPress.com. It wasn’t long before she migrated to self-hosted WordPress and what is now considered one of the most popular blogs about blogging on the Internet - Basic Blog Tips. Ileane also has a YouTube channel with nearly half a million views and a podcast with the same name: Ms. Ileane Speaks.
For full show notes, visit http://earnworthy.com/016
On this episode, I interview Matthew Bellows, the cofounder and CEO of Yesware, a company that is revolutionizing how salespeople and marketers use email.
Matthew is responsible for sales, product vision, and the strategic direction of the company. He brings more than 10 years of extensive sales experience to the company’s goal of helping salespeople close more deals faster. With over 750,000 users and customers like Yelp, Groupon, Zendesk and Sprinklr, Yesware is the largest prescriptive sales platform in the world.
For full show notes, visit http://earnworthy.com/015
On this episode, we discuss conversion focused web design, as we look at the tools you need to turn your website into a lead generation machine.
Today’s guest is Fabrizio Van Marciano, the founder and editor at Magnet4Blogging.net.
Fabrizio is a professional blogger, author, and internet entrepreneur from England. He started his online venture in eCommerce as a self-representing artist back in 2006.
More recently, Fabrizio has been a full-time blogger for over five years, and besides blogging, he has an extensive background in email marketing, list building, SEO, inbound marketing, and web and graphic design.
For full show notes, visit http://earnworthy.com/014
On this episode, we talking all about creating quality content, and which tools you should use to do just that.
Carol Lynn Rivera is a content creator who has been in the business of digital marketing since 1999. She currently owns and operates several businesses with her husband and business partner Ralph, including Rahvalor Full Stack, a software development company, and Web.Search.Social, a digital marketing service for small businesses. She especially enjoys writing and podcasting.
For full show notes, visit http://earnworthy.com/013
On this episode we discuss over 30 different inbound marketing tools that can help you speed up your website, improve your search engine rankings, and more.
Today we're joined by Brian Jackson. He is an inbound marketer and entrepreneur with interests in search engine marketing, social media marketing, WordPress, and growth hacking. Brian is an inbound marketer at KeyCDN by day and a blogger and affiliate marketer by night.
For full show notes, visit http://earnworthy.com/012
On this episode, we unbox the best Pinterest marketing tools and tactics you need to kick your visual marketing strategy into high gear.
On this episode, we discuss popular social media marketing tools and tactics with Mojca Mars, the founder of Super Spicy Media. Other topics covered include Twitter’s recent updates, Facebook video, live streaming, social analytics, and much more!
Mojca is a social media consultant and the founder of Super Spicy Media which helps companies achieve their business goals and guide individuals towards efficient social media communications.
Her company has two main goals: helping small businesses discover the great opportunities social media offers, and guiding big businesses and brands towards humanizing their social media presence.
Mojca recently published her book, Facebook Ads Manual: Everything you need to get started. And she's offering a 50% discount for Inbound Unboxed listeners! You can learn more about the book and grab the discount here.
For the full snow notes, visit http://earnworthy.com/010
On this episode, we look at a popular new email automation platform called Reply, that makes your cold emails feel warm, so that you can dramatically increase your sales and marketing productivity.
Today, we’re joined by Lucy Literado, from Reply. If you haven’t heard of this startup, they’re making big moves in the email automation space, with a tool that basically allows you to send cold outreach emails that look and feel like personalized warm emails. Sounds interesting, doesn’t it?
Lucy is the VP of Marketing at Reply, and she has been with the company since the beta version. Her interests include growth hacking and content marketing.
For the full show notes, visit http://earnworthy.com/009
On this episode, we dig into the world of Search Engine Optimization (SEO), with a fantastic, in-depth interview with Paul Wilson. From the evolution of SEO practices, to the importance of persona research, we cover it all, in one of the most comprehensive interviews on Inbound Unboxed so far. You'll also hear about the specific tools and tactics Paul recommends if you want to get the most out of your SEO efforts.
Paul is a passionate digital specialist with 16 years of experience in search, new media marketing, and high tech development. He has managed digital projects for hundreds of small businesses, and has held senior marketing positions for large corporations.
He is also the SEO Author for Pluralsight where he shares his marketing expertise with the IT and developer community. In addition, Paul teaches online courses on digital entrepreneurship at Brigham Young University–Hawaii, and blogs at MyMarketer.
For full show notes, visit http://earnworthy.com/008.
Today, we'll look at one of the most popular lead generation tools on the market, OptinMonster, as we chat about converting visitors into subscribers, with OptinMonster founder, Syed Balkhi.
If you’re wondering how you can increase your website conversions without hurting your overall user experience, you'll want to check out all of the tools and tactics we mention.
Syed Balkhi is an award winning entrepreneur and CEO of Awesome Motive Inc, the parent company of WPBeginner (the largest free WordPress resource site), List25, OptinMonster, Soliloquy, Envira Gallery, ThemeLab, and several more. His sites have millions of subscribers and his youtube channel has a quarter billion video views. Syed's work has been featured in Forbes, Inc, Fox Business, Entrepreneur Magazine, Wired Magazine, and countless other well-reputed online magazines.
The focus on this interview is on OptinMonster, and how you can use it to get more leads, however, we also cover several other inbound marketing tools used by the company.
For full show notes, visit http://earnworthy.com/007.
On this episode we’re talking all about inbound marketing tools that can help you generate more traffic and leads, with web strategy expert One-Click-Lindsey.
If you’re looking to generate more web traffic and leads, then, you’ll want to hear this exciting interview. We tackle everything from Facebook ads, marketing funnels, WordPress plugins, and more. This episode is packed full of traffic and lead generation resources, directly from the founder of TrafficAndLeads.com, Lindsey Anderson.
For the full show notes with links to every website and resource we mention, visit:
UsabilityHub Co-Founder Matt Milosavljevic joins us to discuss how remote user testing can help you make confident design decisions. UsabilityHub offers an entire suite of quick and simple usability tests that designers and marketers have used on projects of all sizes.
On the fifth episode of Inbound Unboxed, we dive into the fast-paced world of usability testing. Inbound marketers already know how helpful it is to make informed design and usability decisions that are backed with real data.
For a while, there just wasn't an easy way to actually implement such tests and scale them as needed. UsabilityHub is solving that problem, with a suite of tests including the Five Second Test, Click Test, Question Test, Navflow Test, and Preference Test.
Whether you're a designer looking to get quick feedback on two variations of a proposed logo, or a marketer trying to decide on the best call-to-action for a website homepage, conducting a proper usability test can make all the difference.
For the full show notes, with links to all of the resources mentioned in this episode, click here.
Today we're talking all about productivity and marketing tools, with productivity blogger Paul Minors. We cover 20 different tools and products, from WordPress plugins to calendar apps. If you're looking to become more productive either at work in general, or specifically as an inbound marketer, you won't want to miss this one!
Paul Minors joins us all the way from New Zealand to share his insights into personal productivity and marketing. Those two interests–productivity and marketing–don't often overlap, but there is more in common between them than you might think.
The best marketers take their personal productivity routines very seriously. From using specific apps to stay organized throughout the day, to having a systematized approach to launching a new product, it makes sense to work smarter rather than work harder.
In this interview, we dive into the interplay between marketing and productivity, and how you can benefit from it. Paul mentions 20 of his favorite tools and products that have helped him attract a loyal online following, collect new leads, and even launch a product.
We also discuss Paul's new digital product, the Personal Productivity Toolkit, a comprehensive set of resources that will teach you how to create a productive mindset and system. Paul spent the last 12 months curating this content and putting everything he knows into this one download. We also cover how he actually created and launched his toolkit and which tools he used in the process.
On the third episode on Inbound Unboxed, I get to share one of my favorite inbound marketing tools, Sprout Social. But rather than just scratch the surface, Sprout Social's Community Outreach Manager, Sarah Nagel and I discuss the specific features that make it such a powerful platform.
From the Smart Inbox, to the team reports, and everything in between, this is probably one of the most in-depth podcast episodes you'll find on this particular product.
So, if you're thinking about using a social media management tool such as Sprout Social, of if you're a current customer just looking to get more out of it, you don't want to miss the helpful tips and tricks we cover.
We also discuss the best tools for running and participating in Twitter chats, other marketing tools the Sprout Social team uses in-house, and much more.
Two episodes in, and I've already landed a great interview! That's right, the very first guest on Inbound Unboxed is Corey Ferreira, a passionate entrepreneur and content marketer at Shopify. You can check out Corey's blog for online entrepreneurs at Embolden.co, where he talks about marketing, list building and product creation.
Corey got his start by taking what he learned as a top rated seller on Fiverr and developing it into an ebook. He bascially gives his readers a blueprint for how to use Fiverr and how he was able to make $4000 a month, working only 8 total hours a week.
Later on, Corey began blogging at Embolden.com, where he helps entrepreneurs create awesome stuff online.
His success allowed him to land an awesome job as a content marketer at Shopify. The story of how he got this gig is covered in this episode, so don't miss it.
We also dive into the tools Corey uses to maintain his website, grow his email list, and more.
On this very first episode of Inbound Unboxed, I share my vision for the show, how it is structured, and which podcasting tools I'm using to make it all work.