On this episode, we discuss some of the most important metrics every marketer should measure, such as Customer Acquisition Cost and Customer Lifetime Value.
Chase Hughes is a partner of Vartheta, a web and mobile development company that builds goal oriented websites and software applications. They've worked with a lot of impressive startups and Fortune 500 companies in the US and abroad.
On this episode, an industry-leading Facebook ads manager shares some ADVANCED Facebook ads tools, tactics, and strategies.
Emily Hirsh is an industry-leading Facebook Ads Manager and Sales Funnel Strategist who works with entrepreneurs to grow their businesses and generate revenue using proven Facebook and sales funnel strategies. She's built a top-level team of strategists, copywriters, graphic designers, and marketers to help remove the overwhelm and provide "creativity that converts."
On this episode, we discuss lead generation tools and tactics with the Chief Marketing Officer at JotForm.
Steve Hartert is the Chief Marketing Officer at JotForm, with responsibility for marketing programs, brand management and corporate partnerships. Prior to joining JotForm, he was president of Hartert and Associates, a marketing consultancy that worked with B2B and B2C companies. Steve has more than 30 years of marketing management experience and has worked with for companies such as The Walt Disney Company, ABC Television and Blue Cross.
On this episode we revisit Zapier, or as I like to call it, “the marketer’s glue,” and I show you how it can help you move info between your marketing tools automatically, so you can focus on your most important work.