On this episode we discuss user generated content; why it matters, how to create it, and which tools to use, with our guest, Shayla Price.
Shayla is a B2B content marketer. She creates and promotes content for SaaS companies, like Kissmetrics and Shopify Plus. You can read her articles on Entrepreneur and the Huffington Post.
NOTE: Yes, we've rebranded the podcast. Inbound Unboxed is now Growth Marketing Toolbox.
On this episode, one of the world’s leading LinkedIn experts, Viveka von Rosen shares some of her favorite LinkedIn marketing tips and tricks.
Viveka is a leading LinkedIn Expert, and the author of LinkedIn Marketing: An Hour a Day as well as LinkedIn: 101 Ways to Rock Your Personal Brand. She is a happy Colorado transplant and is taking up hang-gliding again after 20 years away from the sport!
For full show notes, visit http://earnworthy.com/068
On this episode, we unbox Thinkific, an all-in one platform to create and sell online courses, with Sid Bharath.
Sid is the VP of Growth at Thinkific. He’s here to tell us more about Thinkific and share some tips and tricks for launching your own online course.
Thinkific gives you everything you need to easily create, market, and sell your own online courses. Say goodbye to tech headaches, and get back to focussing on your business rather than your tools.
For full show notes, visit http://earnworthy.com/067
On this episode, we unbox a powerful WordPress theme framework called Divi, with web designer Alyssa Gavinski.
Alyssa is a self-trained web designer and the founder of Felicity + Design. She leads a team of creatives, who help other entrepreneurs showcase their brand online. And one of the tools she uses to make it all happen is the Divi theme framework for WordPress.
For full show notes, visit http://earnworthy.com/066
On this episode, we unbox AgoraPulse, a popular social media management tool that is used by over 5000 businesses across 180 countries.
Jenny Brennan is the Director of Prospect Happiness at AgoraPulse, a Paris and San Francisco based Social Media Management Software launched in 2011.
On this episode, Jenny shares tips and tricks for getting started with social media management tools, as we unbox the AgoraPulse platform.
For full show notes, visit http://earnworthy.com/065
On this episode, we cover everything marketers need to know about the popular automation tool Zapier, with Carlin Sack from the Zapier team.
Carlin is a marketing specialist at Zapier, working specifically on co-marketing initiatives with Zapier's 600+ partners.
Zapier is a tool that allows you to connect the apps you use every day to automate tasks and save time. Basically, you can connect any of their 600+ integrated apps together to make your own automations. On this episode, we dive into the platform and explore some of the most helpful use cases for marketers.
For full show notes, visit http://earnworthy.com/064
On this episode, we discuss tips and tricks for building awesome online communities–including Facebook groups–with our guest, Stephanie Nickolich.
Stephanie is a Sales Funnel Success Strategist who helps female entrepreneurs shift their money mindsets, capitalize on their greatest strengths and create solid evergreen sales funnels. And during this episode, she shares some tips and tricks for building awesome online communities, such as Facebook groups.
For full show notes, visit http://earnworthy.com/063
On this episode, we explore a live chat tool called SalesIQ, with Ambi Moorthy, the product marketing manager at Zoho.
Ambi is the product marketing manager for Zoho SalesIQ. You’ve probably heard of Zoho, an international powerhouse, and the creators of a suite of business tools that help you boost sales, step up productivity, and manage all day to day activities. On this episode, we dive into one of those tools, SalesIQ, and also cover some tips and tricks for optimizing the ROI on your content marketing efforts.
On this episode, we explore call tracking for data-driven marketers, with the Vice President of Sales and Marketing at CallRail, Lance Weatherby.
Lance is the Vice President of Sales and Marketing at CallRail, a call analytics company based in Atlanta, Georgia. Lance has a sales and marketing background with both early stage and high growth startups. He served as a Startup Catalyst with the Advanced Technology Development Center at Georgia Tech and has held executive business development, marketing and general management positions at CipherTrust, EarthLink, and MindSpring.
CallRail provides call analytics to more than 35,000 small and medium sized businesses in North America.
For full show notes, visit http://earnworthy.com/061
On this episode, we discuss growing your email list using viral contests, with the co-founder of VYPER, Kevin Tang.
VYPER a SaaS platform made for growth hackers, and their first tool allows you to create gorgeous viral contests that build up your email list.
For full show notes, visit http://earnworthy.com/060
On this episode, we dive into the world of pay-per-click (PPC) and landing page design tools, with the founder of KlientBoost, Johnathan Dane.
Johnathan is an international speaker, and the founder of KlientBoost, a no-nonsense, creative, AdWords and landing page agency that hustles for results and ROI.
For full show notes, visit http://earnworthy.com/059
On this episode, we explore some of the best content marketing tools, tactics, and strategies with the co-founder of Louder Online, Arron Agius.
Aaron is an experienced search, content, and social marketer. He has worked with some of the world’s largest and most recognized brands to build their online presence. His knowledge of the industry and its future direction has led him to be called on as a thought leader by Fox News, Search Engine Journal, INC Magazine., and Entrepreneur, just to name a few.
Aaron currently works as the managing director and co-founder of Louder Online, an inbound marketing agency that delivers intelligent Search, Social Media and Content Marketing strategies.
On this episode, I share 6 tools you can use to launch a social media contest, giveaway, or promotion, along with some tips and tricks for getting started.
Since I get quite a few questions about social media contests and the best tools to use, I figured it would only make sense to dedicate an entire episode to the topic.
While I don't have a guest to interview on this one, you're no doubt going to walk away with some actionable tips, tricks, and tools for launching your own promotion in no time at all.
For full show notes, visit http://earnworthy.com/057
On this episode, we explore how marketers can can improve their productivity and stay organized using the popular collaboration tool, Trello, with Trello’s product marketing manager, Brian Cervino.
If you’re not already familiar with Trello, it's a visual collaboration tool that creates a shared perspective on any project. Trello’s boards, lists, and cards enable you to organize and prioritize your personal and work life in a fun, flexible, and rewarding way.
Brian is Trello's Product Marketing Manager, and on this show, he shows us exactly how marketers can get the most out of this very useful tool.
On this episode, we’re diving into the world of online courses, and how they fit into an inbound marketing campaign, with our guest Marie Poulin.
Marie is a designer and digital strategist who loves helping small business owners go from idea to launch. In 2015 she co-founded Oki Doki, where she takes the overwhelm out of creating, launching, and marketing online courses and programs.
For full show notes, visit http://earnworthy.com/055
On this episode, Gray MacKenzie shares tools, tactics, and strategies designed to help marketers and marketing teams work more effectively and efficiently.
Gray is a co-founder of GuavaBox, an inbound marketing agency, as well as DoInbound, a process and project management tool designed to help marketing agencies build the business they've always wanted.
He serves as the "operations guy" at both companies and loves finding ways to help people work more effectively and more efficiently.
For full show notes, visit http://earnworthy.com/054
On this episode, I’m joined by the Director of Digital Marketing at Act-On to discuss how Act-On helps you rethink marketing automation.
As the Director of Digital Marketing at Act-On, Linda supports overall lead generation goals with strategic planning, content creation, and analysis of campaign effectiveness.
Founded in 2008, Act-On is the marketing automation tool used by over 3000 companies, including Xerox, Hoopla, the ASPCA, and NYU.
For full show notes, visit http://earnworthy.com/053
On this episode, we explore website planning for small business, with Ben Seigel of Versa Studio.
Ben runs Versa Studio, managing branding and web projects for small businesses and nonprofits. Counting on fifteen years professional web experience, Ben handles project management, web design and development. He specializes in ExpressionEngine and Craft CMS, and enjoys showing clients how painless website updating can be.
On this episode, we unbox PushCrew, a new tool that lets you send push notifications to your website visitors, even when they're not on your site.
Anand works as marketer at PushCrew, a tool that helps websites send push notifications. Prior to this he worked at VWO, also known as Visual Website Optimizer. He has a key interest in inbound marketing and understanding how SaaS products work.
Today he’s joining us to unbox PushCrew, and share some best practices for getting started with push notifications on your website.
For full show notes, visit http://earnworthy.com/051
On this special 50th episode, I highlight 10 of the best tools that were covered in the previous 49 episodes.
Thank you for all of the awesome feedback, support, and encouragement to get to 50 episodes of Inbound Unboxed. This show wouldn't be possible without you. Therefore, on this special episode, I recap some of the best marketing tools we covered so far.
And even better, I offer my brand new ebook called 50 Inbound Marketing Tools absolutely free of charge. It's yours, just for listening.
On this episode, Tyson Quick, the CEO and Founder of Instapage joins me to share landing page best practices, while diving into the Instapage platform.
Tyson is the embodiment of the "serial entrepreneur." Launching his first company at the age of 15, the Idaho native has gone on to build three companies from the ground up. By the time he was 22 he had bootstrapped his second company to $1M in revenue. His latest venture, Instapage, launched in 2012.
Instapage is the industry's leading landing page creation software site, publishing over 1,000 pages per day.
For full show notes, visit http://earnworthy.com/049
On this episode, we’re exploring some of the best lead generation tools, tactics, and strategies with Charlie Light, the co-founder of LeadLogica.
Charlie is the co-founder of LeadLogica, a company that helps SEO agencies find new clients. He lives in Boulder, Colorado and is on a quest to have 100,000 Twitter followers by the end of 2016.
For full show notes, visit http://earnworthy.com/048
On this episode, we unbox GetResponse, a popular email marketing platform with over 350,000 customers worldwide, as we chat with GetResponse's community specialist, Abby Hehemann.
Abby is a community specialist with GetResponse, and she is here to give us a behind the scenes look at the platform and share some tips and tricks for how inbound marketers can get the most out of it.
If you’re not familiar with GetResponse, they proudly claim to be the world’s easiest email marketing software. With over 350,000 customers, in 182 countries, their platform engages more than 1 billion subscribers every month. From creating emails, setting up autoresponders, building landing pages, and even launching webinars, GetResponse does it all.
For full show notes, visit http://earnworthy.com/047
On this episode, Danny Mulcahy from Buffer joins me to share the tools, tactics, and strategies Buffer uses to deliver outstanding customer service.
Danny is a Happiness Hero at Buffer, focusing on the business plan customers and helping them succeed in their social media goals.
If you're not already familiar with Buffer, this tool makes it super easy to schedule and share content to your social media profiles.
For full show notes, visit http://earnworthy.com/046
On this episode, Jonathan Herrick joins me to unbox Hatchbuck, an all-in-one sales and marketing platform that helps you turn emails into conversations, website visitors into handshakes, and customers into raving fans.
Currently serving as the Chief Sales and Marketing Officer at Hatchbuck, Jonathan has been instrumental in growing sales by over 2000%. He has been recognized as a thought leader in places such as Mashable, Inc. Magazine, Forbes, and the Huffington Post to name a few.
For full show notes, visit http://earnworthy.com/045