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Growth Marketing Toolbox

A weekly podcast that explores the best growth marketing tools through interviews with today's top marketers. Hosted by Nicholas Scalice.
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All Episodes
Archives
Now displaying: 2017
Dec 11, 2017

On this episode, Joe Cotellese, the founder of Sharey joins me to discuss cold email outreach and content marketing tools.

Joe's entire marketing career has been characterized by a “why not?” attitude. Over the past 20 years, he has worked as an engineer, product manager, and founder to bring technology products to life. And he's currently the Founder of Sharey, a lead generation tool for curated content.

For full show notes, visit https://earnworthy.com/106

Nov 27, 2017

On this episode, we explore Outgrow, an interactive content tool that helps you generate more leads and engagement.

Pratham Mittal is the co-founder of Outgrow.co, a platform you can use to create interactive content, such as calculators and quizzes for lead generation.

Click here for the full show notes.

Nov 20, 2017

On this episode, the founder of Online Geniuses, David Markovich shares how he grew a Slack group into the largest online community for marketers, with over 9000 members.

David is the founder of the largest marketing community on Slack, with over 9000 members in the group, and over 20,000 members attending events worldwide. David is here to share some of the tips and tricks he’s learned over the years in building that community, so that if you’re looking to build or grow your own online community, you'll have the best tools at your disposal.

Click here for the full show notes and links!

Nov 13, 2017

On this episode, Wyatt Joswowski, the co-founder of Demio, shares tips and tricks on getting started with webinars, working with remote teams, and his favorite marketing tools.

Wyatt got his start in SEO and founded a company called Drip Apps that has done multiple 7-figures in revenue. In this interview, Wyatt shares webinar tips and tricks and also tells us more about the Demio platform.
 
For full show notes, visit https://earnworthy.com/103
Nov 6, 2017

On this episode, Lukasz Zelezny shares some of his favorite SEO tools and tactics.

Lukasz is a London-based Top 10 Social Media Influencer in UK, who speaks around the world at SEO and social media conferences, and he’s here today to share some of his favorite SEO tools and tactics.

For full show notes, visit https://earnworthy.com/102

Oct 30, 2017

On this episode, Jacob Baadsgaard, the founder of Disruptive Advertising joins me to share some of his favorite paid media tools and tactics.

Jacob's background as a senior consultant at Omniture/Adobe gave him the marketing experience and insight to notice that most businesses did not have the bandwidth or expertise to leverage data in marketing, which is why he created Disruptive Advertising in 2012. The company helps businesses advertise and market themselves profitably and efficiently on Google and Facebook by leveraging their software and team of marketers.

For full show notes, visit https://earnworthy.com/101

Oct 23, 2017

On this special 100th episode, I explain how to build a marketing stack and which tools are in ours.

Thank you for all of the awesome feedback, support, and encouragement to get to 100 episodes of Growth Marketing Toolbox. This show wouldn’t be possible without you. Therefore, on this episode, I cover a very important topic: Marketing stacks.

And even better, I offer my new ebook called 50 Growth Marketing Tools absolutely free of charge. It’s yours, just for listening.

To grab a copy of the ebook, click here.

For full show notes, visit https://earnworthy.com/100

Oct 9, 2017

On this episode, Jordan Crawford, the founder of Scout joins us to discuss next generation postcard marketing.

Jordan runs Scout, a marketing platform where you can design, personalize, target, send and track postcards. He also educates marketers on direct mail as a growth channel on his Facebook group, Postcard Pros.

Scout is a postcard marketing tool where you can design postcards in the browser, upload and clean your marketing lists, send out postcards that are customized to each recipient based on any data you have, and track which folks visit your website from which postcard.

For full show notes, visit https://earnworthy.com/099

Oct 2, 2017
On this episode, Babak Azad, the founder of Round Two Partners joins me to share his experiences from managing over $500 million in ad spend. [FULL SHOW NOTES]
 
To say that Babak has helped to scale a business is an understatement. When he left Beachbody from his role as Senior Vice President of Media and Acquisition, the company had just eclipsed $1 billion in sales, dramatically up from when he joined 8 years prior, at which point the company had $100 million in sales.
 
In this most recent role, Babak headed up management of all offline and online media, with over $500 million in total ad spend over his tenure. He’s also built out the teams' focused on social media and landing page optimization, and oversaw the telesales team which managed 10 third-party call centers.
 
Babak is now the founder of Round Two Partners, a niche consulting firm helping to scale companies with $5-$100 million in revenues.
 
Find the full show notes, visit https://earnworthy.com/098
Sep 25, 2017

On this episode, we’re exploring bots, and what marketers need to know about them, to collect more leads, engage more visitors, and answer more questions, with Grant Heinrich from The Bot Platform.

Grant is the head of audience for The Bot Platform, who recently worked with the BBC in the UK to build their Election Bot.

For full show notes, visit https://earnworthy.com/097

Aug 28, 2017

On this episode, Kris Mobayeni, the senior director of conversion strategy at BounceX joins me to discuss behavioral marketing, what it is and how marketers can use it to increase their conversions.

Over the past 4 years Kris Mobayeni has seen BounceX grow from a 25 person company to 250 people, working with Fortune 500 companies like Nike, Office Depot, Forever 21, and Comcast. Kris oversees all things strategy, ensuring that all BounceX experiences are driving maximum revenue performance based on each clients' unique needs.

For full show notes, visit https://earnworthy.com/096

Aug 21, 2017

On this episode, Jimena Cortes tells us how to get more leads from LinkedIn.

Jimena is a marketing consultant specializing in LinkedIn lead generation. She is a published author, international speaker, and the founder of Wizard Media and Linked Blueprint. Wizard Media helps businesses leverage search engines and LinkedIn to get more clients. She has been mentioned on INC, Entrepreneur and Forbes to name a few.

For full show notes, visit https://earnworthy.com/095

Aug 14, 2017

On this episode, Kai Davis returns to share some of his latest tips, tricks and tools for marketers, freelancers, and consultants.

Kai teaches freelancers and independent consultants how to uncover hidden profits in their business and get more clients without spending more on marketing. You can sign up for his daily email which contains tips to help your freelancing and consulting business thrive at kaidavis.com. Kai was previously on episode 30 of this podcast.

For full show notes, visit http://earnworthy.com/094

Aug 7, 2017

On this episode, the co-founder and CEO of Heap joins me to discuss the future of analytics for web and mobile and how you can use analytics to make faster, better business decisions.

Matin is the co-founder and CEO of Heap, a company that builds a customer analytics platform for some of the largest online businesses in the world. He studied computer science at Stanford and previously worked at Facebook.

For full show notes, visit http://earnworthy.com/093

Aug 1, 2017

On this episode, Abdul Hafez shares some of his favorite growth hacks and marketing tools.

Abdul is an engineering graduate turned marketer, who got into the marketing industry less than a year ago by reading blogs from Neil Patel , Brian Dean and Noah Kagan. Ever since then, he's been experimenting and testing growth marketing techniques for customer acquisition and customer activation.

For full show notes, visit http://earnworthy.com/092

Jul 24, 2017

On this episode, the Director of Marketing at Typeform joins us to share how their platform is making forms more engaging and conversational.

Sançar Şahin is the Director of Marketing at Typeform, a platform that helps you build beautiful and conversational forms, surveys, quizzes, shopping carts and more. Coming from creative background, Sançar is obsessed with building memorable customer experiences and brand interactions.

For full show notes, visit http://earnworthy.com/091

Jul 17, 2017

On this episode, Michal Sadowski, the Founder of Brand24 joins me to share his favorite growth hacks and also walk us through the Brand24 social listening platform.

Michal is the Founder and CEO of Brand24, a social listening tool used by 50,000 brands across 45 countries. He is also a mentor at Startup Weekend & Founder Institute, and today he’s going to share some of his favorite marketing funnel growth hacks and also walk us through the Brand24 social listening platform.

For full show notes, visit http://earnworthy.com/090

Jul 6, 2017

On this episode, the founder of Interact, Josh Haynam, shows us how marketers can use interactive quizzes to get leads and boost engagement.

Josh is the founder of Interact, a quiz builder used by 30,000 brands including The American Red Cross, Lewis Howes, LUSH Cosmetics, and more. He's seen more quizzes than just about anyone on earth and today, he’s going to share some of his favorite growth hacks with us, so that you can use quizzes in your marketing campaigns as well.

For full show notes, visit http://earnworthy.com/089

Jun 23, 2017

On this episode, we discuss SEO tools and tactics with Phil Singleton, author of SEO for Growth.

Phil is a web designer, an SEO expert and an award winning author. Since 2005, Phil has owned and operated a digital agency based in Kansas City. In 2016, Phil and John Jantsch, of Duct Tape Marketing, co-wrote SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. SEO for Growth is an Amazon bestseller and has been listed as a top marketing book by Mashable, Oracle and The Huffington Post.

For full show notes, visit http://earnworthy.com/088

Jun 15, 2017

On this episode, we’re talking all about conversion focused design and A/B testing, with Nick Disabato from Draft.

Nick is a designer and writer from Chicago. He runs Draft, a small consultancy that uses research-driven A/B testing to grow clients’ revenue.

For full show notes, visit http://earnworthy.com/087

Jun 7, 2017

On this episode, we explore the 2 things 90% of marketing agencies don’t do, and how they can help you double your ROI from content marketing.

Simon is the founder of Content Kite, a content marketing company that helps digital agencies increase their quality and number of leads through content marketing.

Simon has held content marketing roles for some of the largest digital publishers in Australia such as Mi9, Daily Mail, and MTV. He’s worked on content projects for major global brands such as L'Oreal, Nissan, BMW, Adidas, Disney, and Mondelez, to name a few. And he now runs Content Kite full time and hasn't looked back since.

For full show notes, visit http://earnworthy.com/086

May 30, 2017

On this episode, we cover some SEO tools and tactics, with Darcy Sullivan from Propel Marketing & Design.

Darcy is the founder of Propel Marketing & Design. Propel is a full service marketing agency located in South Florida that works with companies of all sizes. One facet of the organization and one of Darcy’s true passions is in educating and training small businesses and entrepreneurs on topics related to marketing.

She is a recognized public speaker and educator on topics related to traditional marketing, content marketing, SEO, social media, WordPress, PR, and other digital marketing strategies. Over the past few years through online and in-person trainings, she’s taught over 15,000 small businesses and entrepreneurs.

For full show notes, visit http://earnworthy.com/085

May 15, 2017

On this episode, we discuss social media and email marketing trends, as well as a smart popup tool called MiloTree, with Jillian Tohber Leslie.

Jillian is founder of MiloTree, the first smart popup to grow your email list and Instagram, Pinterest, and Facebook followers. Jillian has been at this entrepreneurship game for a while, having started Catch My Party in 2009 and growing it into the largest party ideas site on the web, and she holds a BA and MBA from Stanford University.

For full show notes, visit http://earnworthy.com/084

May 1, 2017

On this episode, Sean Ellis, the founder of GrowthHackers.com joins me to share some tools, tactics, and strategies from his new book, called Hacking Growth.

Sean is the founder and CEO of GrowthHackers.com. He’s best known for coining the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn, and Lookout. Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue. And he’s the co-author of a brand new book called Hacking Growth, which is availible now.

For full show notes, visit http://earnworthy.com/083

Apr 24, 2017
On this episode, Christopher Gimmer, the co-founder and CEO of Snappa joins me to share some of his favorite visual marketing tools and tactics.
 
Christopher is the co-founder and CEO of Snappa - the fastest way for marketers and entrepreneurs to create graphics. Previously, he bootstrapped a marketplace called BootstrapBay which he recently sold to focus on growing Snappa.
 
For full show notes, visit http://earnworthy.com/082
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