On this episode, we dig into the world of Search Engine Optimization (SEO), with a fantastic, in-depth interview with Paul Wilson. From the evolution of SEO practices, to the importance of persona research, we cover it all, in one of the most comprehensive interviews on Inbound Unboxed so far. You'll also hear about the specific tools and tactics Paul recommends if you want to get the most out of your SEO efforts.
Paul is a passionate digital specialist with 16 years of experience in search, new media marketing, and high tech development. He has managed digital projects for hundreds of small businesses, and has held senior marketing positions for large corporations.
He is also the SEO Author for Pluralsight where he shares his marketing expertise with the IT and developer community. In addition, Paul teaches online courses on digital entrepreneurship at Brigham Young University–Hawaii, and blogs at MyMarketer.
For full show notes, visit http://earnworthy.com/008.